Perugia: the chocolate Bacio

Created in 1922 the Bacio (kiss) of the Perugina is the chocolate product most known today, made famous by its enormous goodness and by the original initiative to attach to every single chocolate, a famous sentence that recalls the idea of love, friendship and good feelings.

Its history is unusual. To the date of its birth it was baptised '' Cazzotto '', a name that didn't allow its launch, up to the moment in which a more ''sweeter'' name was selected, and that better gave its success that has been receiving for decades.

A melting nucleus of chocolate and minced filberts, a dome that contains a whole filbert, the all wound by extra-dark chocolate. This is the recipe of a product that during the years engraved in an indelible way in the collective imaginary, turning a simple object into a real symbol. Today to give a single Bacio, or a whole box, is a gesture that expresses much more than simple courtesy, dragging with itself a loaded atmosphere of feeling and joy.

The whole city is very tied up to this product, cradled and cuddled as integral part of the society. To the Bacio Perugina, and to the whole regional, national and world production of chocolate is devoted moreover Eurochocolate an imposing demonstration that exalts and settles the tied up pleasures of the vice to the consumption of the chocolate in every form.  

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